DESIGN@WORK

Connecting the dots between business and design.

Launching a Film for a Great Cause: The Noble Spirit

I’m going to tell you a little story that helps explain why I haven’t posted in several weeks. On a beautiful, sunny but windy day in July, I was sitting on a beach in Rowena, Oregon, with my laptop working, of course (what else would I be doing on a beach?), when an older gentleman in a wetsuit sat down near me. Near enough to say hello and ask me what I was working on. … Continue reading

Infographic: Happy St. Patrick’s Day!

Greetings from Savannah, Georgia, on this St. Patrick’s Day! Savannah hosts a huge St. Pat’s celebration, expecting 300,000 people this year. Despite the rainy day, I can attest to the throngs of partiers in green hats! For fast facts in St. Pats, check out the “St. Patrick’s Day by the Numbers” infographic below … Continue reading

Step 3: Translating Brand into Visual Identity

Here we are at the point where the rubber hits the road in the brand development process. We’ve learned all about your company and described your brand in detail. This is the arty part: creating an identity that reflects all the chatter. Between the core values and the personality we’ve defined for your brand, we usually have an idea of the general direction the creative needs to go. In the case of Green Jay below, we … Continue reading

Infographic: Apple vs. Google

A great side-by-side comparison of two technology giants by Great Business Schools. Interesting to see how they each to certain things more successfully, but both have also had their failures. Most striking is the difference in the perception of security between iOS and Android — Apple is winning that battle. Also, Apple apps makes almost five times the revenue of Google apps with one quarter of the market share! Personally, I am too invested in Apple products … Continue reading

Working with Images: Hi-Res vs. Lo-Res

Lots of times, we get sent images that are too small, or “lo-res” (short for low-resolution) to use for print. Here’s a helpful guide to understand the difference between using lo-res and hi-res images. The first step to knowing the difference between high-resolution and low-resolution images is to understand what DPI means. DPI stands for ‘dots per inch’ which is a measure of the individual dots that can be placed in a line within the … Continue reading

New Work: Green Jay Landscaping

Green Jay Landscaping called me in need of some help refining their brand and identity design. While the company had been founded a year before, the logo their web design company had created didn’t quite hit the mark in reflecting their brand. While there are always budgetary concerns when starting up a new business, it’s important to get the brand and design straight right off the bat. In any case, we kicked the project off … Continue reading

Oscars® Infographic: The Best Pictures

In celebration of the upcoming Academy Awards on Sunday night, I present to you an infographic of Best Pictures created by PR firm Beutler Ink. What an awesome example of iconography! Can you guess what movie each icon represents? … Continue reading

Niice: In Search of Inspiration

The very best thing about the Internet? It’s so easy to find inspiration! When beginning a new project, I usually start clicking around to find inspiration around the ‘net. Well now it will be even easier with the launch of “Niice: A search engine with taste.” Instead of Googling a bunch of jimbo-jambo images and endless pages, this site actually curates content from other visual sites on the web. It’s beautiful, and robust…and a little … Continue reading

Fun Friday: Coca-Cola’s “Social Media Guard”

Hahaha, I’m still chuckling. We’re so busted! But beyond the funny fake ad, I think this is a great piece of branding by Coke. You get the payoff at the end: “Share a real moment with Coca-Cola.” A low-budget video that goes viral. Kind of. What can you do that’s even better than this? … Continue reading

Stock Photography: New “Lean In” Collection

There’s been a lot of chatter in the last week about the new Lean In stock photo collection on Getty Images. Co-curated by Getty Images and LeanIn.org (Facebook exec Sheryl Sandberg’s non-profit), the collection is meant to impart a ”powerful depiction of women, girls and the people who support them.” Presumably to combat images like this that proliferate weird, dated stereotypes of women. “The stock imagery around women is embarrassing,” Jessica Bennett, contributing editor at LeanIn.org, said … Continue reading