Eventually it happens to everyone surfing the Internet: You hit a hyperlink and it takes you to a scary page with a “404 – Page not found” error on it. You panic for a minute, right? Then either you go Back or you click on the logo or whatever navigation they’ve given you to go somewhere else on the website.

404 is a page the server automatically sends out you when the page you’re looking for doesn’t exist (http://tatge.biz/nopagehere.php) — all websites have them. But they don’t have to be scary! Here is a collection some fun examples of 404 pages from some sites around the web. The best part is, they are all on-brand. Great proof that even the most hidden detail can build your brand.

CSS Tricks

Broken page reveals its code!

Chris Jennings

He’s a director of user experience ad Disqus. Clearly a glass-half-empty approach.

MailChimp

Haha, it’s cute! Like the rest of their brand.

Heinz

Keeping it light with an empty ketchup bottle (isn’t it catsup?).

DropBox

The broken link.

Black Moon Design

These guys design games and pixel art. A good indicator of fun in their work.

Lego

The most brilliant of them all.

Magnt

Sassy. Smart. Fun.

What will your 404 be?

Thanks to Creative Bloq for the images! You can see more here.