Over the years, we’ve pulled together targeted teams of designers, web developers, copywriters, and marketing consultants to deliver integrated brands and full-service communications for our clients. The work in our portfolio could not have been achieved without the committed talent of our professional crew.
In 2004, Melissa hung her shingle with one very simple goal: Do great work for passionate, driven clients who want to build strategic creative partnerships for the long-term.
Part of that goal evolves from her style—she values good relationships as much as beautiful type or the perfect shade of blue—and part of it comes from her background: Her formal training is in product design, so she’s particularly attuned to the importance of abiding a cohesive and holistic process. (Be prepared: diving deep in the process means there is sometimes “homework” for clients, but Melissa promises it will be fun.)
Her diverse experience—in graphic design, product design, environmental graphics, branding, and web design—comes from the years she worked as a designer and creative director at various dots on the map including Frances Meyer, Inc. in Savannah, GA, Stan Adler Associates in NYC, and Ecotrust a wildly ambitious gang of conservationists in Portland, Oregon. Since she’s been running the show at her own firm, she’s honed her skills so well that she can deftly cut through all the marketing mumbo jumbo to get to the beating heart of a project.
While there aren’t many “rules” at Melissa Tatge Creative, there is one overriding mantra, something Melissa picked up from one of the industry’s phenoms, Dan Wieden (W+K): “The work comes first.” And she’s a stickler for getting things right the first time. (Her clients love this, by the way). Everything that leaves the studio is impeccably designed meet the dual standards of what her client needs and what is actually going to work in the real world. (Some clients have used the word “magical” when talking about what she does.)
Best of all, she truly cares about the work—and her clients.
Her clients get this. They feel it. And it’s why most of her clients have been with her for years. Because working with Melissa feels real. Real conversation. Real trust. Real collaboration. And, of course, real results.
Kim is a 20 + year veteran who learned the brand stewardship ropes at Arnold, Hill Holliday (V.P.), O+M/NYC (Partner), W+K (Group Account Director/New Business Lead).
As a strategic planner, Kim fully ascribes to Bill Moyers’ insight that “Creativity is piercing the mundane to find the marvelous.” By tuning into clients and their customers, she inspires companies to think expansively about the potential for their brand — always with the goal of making BIG things happen.
Kim’s marketing toolkit is well-crafted and includes: strategic planning/account planning, messaging strategy, product innovation, brand experience strategy, global brand stewardship, qual and quant research design, integrated marketing planning, account leadership and non-traditional research moderation.