Nonprofit leaders: if you haven’t yet, download the 2015 Nonprofit Communications Trends Report — it’s chock full of perceptions and opinions of people just like you. They’ve also created this wonderful infographic overview for us to enjoy.
To download the full report, click here »
Greetings from Savannah, Georgia, on this St. Patrick’s Day! Savannah hosts a huge St. Pat’s celebration, expecting 300,000 people this year. Despite the rainy day, I can attest to the throngs of partiers in green hats! For fast facts in St. Pats, check out the “St. Patrick’s Day by the Numbers” infographic below, from thehistorychannel.com.
Courtesy of The History Channel. See original post »
The professionals tell you to use social media in your marketing efforts, and you roll your eyes, thinking, “Yeah, I know. But I just hate Twitter!” You’re reluctant, maybe, but have you thought about exactly why it’s so important? Social media is more than just another way to reach out to your potential customer, it’s a fundamental, permanent shift in the way the world is communicating. Like how people began using computers 20 years ago and it was a drag to have to learn that, too? Yeah, like that.
But now there’s no need to get overwhelmed. This great infographic by MyLife breaks it down in chunks, to give you a reality check. Of particular interest, IMHO*:
- Twitter users reported on the 2012 Aurora CO shooting before news crews could even make it to the scene = real-time communication
- The prevalence of cameras on phones combined with social media is now helping law enforcement catch more criminals faster = global documentation
- 89% of job recruiters have hired employees through LinkedIn = expansive networking
- Social media inspires more people to vote and increases political awareness = citizen engagement
- Justin Bieber was discovered on YouTube at age 12, worth $80 million at 18 = fame, anyone?
- Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, and PPC, and the conversion rates are 13% higher = more bang for the buck
- People spend on average 2.5-4.5 hours per day on social media, and they are directing their activities = captive, interactive audience
Food for thought. So how can you make the most of it?
*For all you non-texters, it means “in my humble opinion.” 🙂
Cats and bacon rule the Internet. That’s just how it is today. People search for “cats” on Google over 30,000,000 times per month. Funny cats storm Facebook every hour — cats tend to go viral more than any other animal. Bacon, which gets more attention than Kevin Bacon that’s for sure, has over 10,000,000 fans on Facebook. While the winning chemistry of cats and bacon and the Internet is a little mysterious, there should be some things we can learn from it to apply to our own Internet marketing, as we can see from this fab infographic by Marketo. If nothing else, you can at least see what you are competing with online, and have a chuckle too.
We put all this work into brand building through advertising, websites, emails, and other means. Do people believe our claims? The savvy American consumer of 2013 sees a lot of sales messages, especially now that web and digital advertising is beginning to proliferate. Eyes can easily skip over a banner ad on a web page now that we are accustomed to its location. First the consumer has to see the ad, but then they have to believe it.
The infographic below, by Ambassador, pulls out some factoids we can learn from:
- In the age of Facebook, company websites are still a critical means of getting your message out there — they are perceived as the most trusted advertising medium.
- Younger adults (aged 18 to 34) are much more likely to believe that advertising is honest in it’s claims at least sometimes, while baby boomers (those over 55) are much less likely to believe.
- There’s a substantial discrepancy in the perception of consumer-belief between advertisers and their consumers: advertisers think consumers don’t trust advertising only about 7% of the time, but consumers report “never” or “usually not” believing ads 28% of the time.
- The Forms of Advertising is also revealing in where energy should be spent on your communications.
All of this is also dependent on the strength of a brand. Brands for small businesses usually have a more intimate relationship with their customers, and that trust typically extends to believing their advertising and marketing. My take on it is that as long as your brand is authentic and consistent, your customers will believe what you say, and potential customers will be drawn to you.