Last year, we were thrilled to be asked by a well-known local after school teen program to “decorate” the new school bus that had just been donated to their organization. The bus carries the students to various activities, including two gardens that they manage as well as local farmers’ markets that supply vegetables to underserved local communities. Of course we said “Yes!”
We were initially inspired by the doodles the client showed us on the students notebooks. That gave us the direction to have an iconic “doodly” feel, and originally there was more artwork filling the sides of the bus. However, our vision doesn’t always align with what’s possible, and after speaking with the vendor who did a great job die cutting and installing the decals, we scaled the amount of artwork way down to accommodate our tight budget. The result still maintains the feeling of vibrancy and activity we were going for, and shows all the elements that make Green Teen a great program!
Every now and then, a project comes along that we get really excited about. Last Spring, we suggested a website overhaul for this wonderful nonprofit, R Baby Foundation, which works to make emergency rooms better prepared for infants and children. We had been working with R Baby since their inception in 2005, helping them to evolve their brand. The nonprofit grew and thrived, but despite incremental improvements over time, their website did not keep up. By 2015, they had a home page that was choking with content and an outdated navigation that gave them 0 flexibility to showcase the growing work of the organization.
Aside from the outdated look of the website and lack of storytelling, it felt static and heavy. The client was also unable to make any edits to the website content and relied on us for all updates. So, spurred along by Google’s incentive to build mobile-responsive websites, the time came for the client to take the leap. We reorganized the website architecture, designed simple but elegant pages, and built an easy-to-use mobile-responsive WordPress website with a custom theme. It was important to the client that the heart of the issue is front and center, and that we show hard data that relates the scope of their work.
You can visit the new website here: www.rbabyfoundation.org.
Our new fintech client, LiquidX, Inc., kept us very busy through December and January. Before the holidays hit, we switched to high gear in order to pull together a logo and corporate identity — delivering business cards to the client in two weeks. While this is never our favorite way to work, they were great decision-makers, and the process went very smoothly. I’m tickled by how the logo turned out.
We moved on to designing their website in January, completing the launch on February 8. Many thanks to our wonderful web development partners at Shero Designs on their professionalism in our tight turnaround. They were able to figure out a tricky home page slider that utilizes video with layered text and still images.
Check it out at www.lqxinc.com.
A fresh approach to greeting cards and social stationery for dog lovers.
I’m excited to finally share my big news with you! For the past few months, I’ve been working hard at starting up an exciting venture with my sister, renown dog photographer Amanda Jones, and my brother-in-law Chris Jones. Our new company, The Dog Studio, pairs Amanda’s stunning dog portraits with my enthusiasm for beautiful design to create contemporary stationery and cards — and eventually gifts and home items. Very soon we will be releasing products that dog lovers (and lovers of dog lovers) across America will go crazy for! We hope.
Ultimately, we want to influence the quality of dog imagery used on products everywhere. And make beautiful cards and gifts. Our goal is to create products that are unique, smart and beautiful while giving back to the dog community. For that, we have created a “Royalties to the Rescue” program that makes financial and product donations to groups that help shelter dogs.
Here’s an example of our cards…
The Dog Studio Greeting Cards
We will be launching to the resale trade in May at the National Stationery Show in New York City. In September we hope to launch our online store so everyone can buy one! Or two or twelve.
We hope you’ll come along for the ride! Learn more about it and how you can keep up with us at www.thedogstudio.com.
Green Jay Landscaping called me in need of some help refining their brand and identity design. While the company had been founded a year before, the logo their web design company had created didn’t quite hit the mark in reflecting their brand. While there are always budgetary concerns when starting up a new business, it’s important to get the brand and design straight right off the bat.
In any case, we kicked the project off with a Brand Workshop, then worked closely with the client to develop a Brand Frame that reflected the values and personality of the company. Then it was design time! We showed them five or so options for the logo and business card, but there was one clear winner, which reflected their approach to ecological landscaping the best.
New Business card