5 to Ride.

Conceptualizing a nonprofit campaign.

Challenge

Get New York City delivery cyclists and individuals to ride the streets more safely.

Process

This nonprofit foundation client came to us with a burning desire to make the city streets safer for pedestrians and cyclists alike. We developed an educational effort based on the “5 Rules to Ride” the client had developed. Our “5 to Ride” campaign sent a certificate, sticker and pin to retailers and individual cyclists who signed a safety pledge. Our goal was to raise awareness and have the rules become the standard of the streets.

Insights

The campaign gained press coverage because of its highly visible spokesperson. Our visually dynamic and well-branded campaign helped build momentum during this increased exposure.

Deliverables