Argyle Executive Forum.

Taking a B2B brand to the next level.

Melissa…really took the time to understand our various stakeholders and deliver a solution that resonated with multiple audiences.

The work Melissa did to develop the brand and her ongoing support have been invaluable in the professional impression we give to our event attendees and sponsors.

She is attentive and wonderful to work with!”

— Danielle Azzara, Director, Demand Generation

Challenge

Elevate the brand to match the evolution of the company.

Process

The company was kicking butt, but the brand felt outdated and irrelevant. We worked closely with the marketing team to create a brand foundation and look and feel that actually reflected the direction the company was going, which was up-up-up. Print collateral and digital templates quickly followed.

Insights

This brand hadn’t been audited since its inception, so the resulting re-do is obviously dramatic. Assessing the state of the brand and improving upon it at least once per year is the key to having business and brand sync and evolving it over time. However, when busy-ness gets in the way, doing a deep dive once every three years can suffice to determine how it can be working better for you.

Deliverables

Before & Afters