The Dog Studio.

Challenge

Create a fun, flashy product line paired with a brand that is high-end yet accessible.

Process

We have partnered with a famous dog photographer to create product lines that utilize her image library. We wanted to create connection through a high-touch brand while keeping the feel of the marketing materials as great as the photography. We first created a brand frame as a guide, then evolved the product line and the brand in parallel. The result is a brand that syncs product design, packaging, and marketing, and speaks to dog lovers everywhere.

Insights

Because we are the design partners in this enterprise, we have much more control over the product design and brand approach than is typical. This gives us the freedom to push the edge and do things right from the start.

Deliverables