Veritable Vegetable.

Updating a respected wholesale brand.

I love working with Melissa and have hired her for the design work both at Roots of Change and Veritable Vegetable. Her work is wonderful — clean, creative, and easy to digest. She is professional and thoughtful. Though I know her client portfolio is diverse, I really appreciate her knowledge of the environment and sustainability. I can’t recommend her enough!”

— Nicole Mason, Marketing Communications Manager


Make a bigger impact with this established brand.


Veritable Vegetable’s new marketing team was challenged internally to combat the 30-year-old company’s stagnating growth by making a significant impact with their existing, dated collateral.

We took a deep dive into their history, business and brand, and worked with the company for year to refine the brand, develop a fresh logo and identity, and extend that to key pieces of marketing. Respecting the ownership’s wish to retain the existing logo mark, we recommended new work that would also let them convey the community-oriented vibe of the company.


The marketing team reports having an easier time telling the company’s story — and are enjoying the increased identity recognition. VV now has a solid toolkit to use into the future.


Before & Afters