Blog Archives

New Work: Green Teen Bus

Last year, we were thrilled to be asked by a well-known local after school teen program to “decorate” the new school bus that had just been donated to their organization. The bus carries the students to various activities, including two gardens that they manage as well as local farmers’ markets that supply vegetables to underserved local communities. Of course we said “Yes!”

We were initially inspired by the doodles the client showed us on the students notebooks. That gave us the direction to have an iconic “doodly” feel, and originally there was more artwork filling the sides of the bus. However, our vision doesn’t always align with what’s possible, and after speaking with the vendor who did a great job die cutting and installing the decals, we scaled the amount of artwork way down to accommodate our tight budget. The result still maintains the feeling of vibrancy and activity we were going for, and shows all the elements that make Green Teen a great program!

Green Teen Bus

Green Teen Bus

Green Teen Bus

Green Teen Bus

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New Work: LiquidX

LiquidX Business Cards

LiquidX Business Cards

Our new fintech client, LiquidX, Inc., kept us very busy through December and January. Before the holidays hit, we switched to high gear in order to pull together a logo and corporate identity — delivering business cards to the client in two weeks. While this is never our favorite way to work, they were great decision-makers, and the process went very smoothly. I’m tickled by how the logo turned out.

LiquidX Website

LiquidX Website

We moved on to designing their website in January, completing the launch on February 8. Many thanks to our wonderful web development partners at Shero Designs on their professionalism in our tight turnaround. They were able to figure out a tricky home page slider that utilizes video with layered text and still images.

Check it out at www.lqxinc.com.

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Inspiration: 10 Great Business Card Ideas

Aren’t you so bored of your 3.5″ x 2″ 4-color business card? Well, let’s push it out of the rectangle! Print doesn’t get much attention in these days of the Interwebs and Facebooks, but there are a few places where putting the effort into something really unique is worth it. Especially if you actually hand your business card to another person, making it remarkable will make you memorable. Here are some inspiring examples. See more on the original post »

1. Make-up Artist

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Advertising Agency: OpusMúltipla, Curitiba, Brazil

2. Framing Company

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Advertising Agency: Piko, Moldova

3. Fitness Trainer

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Advertising Agency: Leo Burnett, Dubai, United Arab Emirates

4. Sommelier

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Caserne

5. Bike Technician

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Rethink Canada

6. Dentist

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7. Smoke Shop

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Advertising Agency: Bos, Toronto, Canada

8. Investment Representative

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Advertising Agency: Rethink Canada

9. Yoga Center

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10. Divorce Attorney

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via Bored Panda

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Introducing The Dog Studio

Introducing The Dog Studio

AJ-MT-Shopped-SMA fresh approach to greeting cards and social stationery for dog lovers.

I’m excited to finally share my big news with you! For the past few months, I’ve been working hard at starting up an exciting venture with my sister, renown dog photographer Amanda Jones, and my brother-in-law Chris Jones. Our new company, The Dog Studio, pairs Amanda’s stunning dog portraits with my enthusiasm for beautiful design to create contemporary stationery and cards — and eventually gifts and home items. Very soon we will be releasing products that dog lovers (and lovers of dog lovers) across America will go crazy for! We hope.

Ultimately, we want to influence the quality of dog imagery used on products everywhere. And make beautiful cards and gifts. Our goal is to create products that are unique, smart and beautiful while giving back to the dog community. For that, we have created a “Royalties to the Rescue” program that makes financial and product donations to groups that help shelter dogs.

Here’s an example of our cards…

The Dog Studio Greeting Cards

The Dog Studio Greeting Cards

We will be launching to the resale trade in May at the National Stationery Show in New York City. In September we hope to launch our online store so everyone can buy one! Or two or twelve.

We hope you’ll come along for the ride! Learn more about it and how you can keep up with us at www.thedogstudio.com.

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Step 3: Translating Brand into Visual Identity

Here we are at the point where the rubber hits the road in the brand development process. We’ve learned all about your company and described your brand in detail. This is the arty part: creating an identity that reflects all the chatter.

Between the core values and the personality we’ve defined for your brand, we usually have an idea of the general direction the creative needs to go. In the case of Green Jay below, we knew we wanted to do something very specific — utilize a bird, which reflected the company name as well as the concept of “ecological landscaping” from the brand frame. We offered one option that diverged from this idea, if only to show that our concept was the right direction. And we wanted to use green to reflect the sustainability value of the company. Anything else felt “off-brand.” In the case below, we nailed the logo on the first round and were able to complete the identity design very quickly.

Example of Logo Development

First Round of Logo Concepts for Green Jay Landscaping

How does the design process work? I usually start by writing down keywords that must be incorporated into the design. They will reflect the brand frame, of course, but go a little beyond so they are more aspirational. I will also do some visual research at this point, to get inspiration from images across the Internet (see our post about Niice.com). And then I play around with the typography and experiment with color until it just feels right. Next come sketches of the logo, combined with some vector work in Illustrator until the logo options feel real enough to present to the client. We shoot to present three to five initial logo design options. Sometimes there are more if they are coming very easily. We never want to overwhelm, but we do like to share a variety of looks for our client to react to.

From here, the client chooses one direction. We’ll iterate on that a few times until the logo is finalized. Then it’s time to move on to designing the stationery and marketing collateral. Easy!

See all the posts in this Brand Series »

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