Blog Archives

The Importance of Design Consistency across Collateral (or Why We Are Such ‘Control Freaks’)

Phew, that’s a mouthful. Basically, we want everything to match. When you hear the disappointment in my voice when you tell me “Oh, I took care of that part of it!” it’s not because I want to spend my weekend working on your postcard design. It’s because we carefully craft a design approach for each project, and we want to make sure our vision is executed perfectly!

“Perfectly” might be overstating it. But when it comes to resizing layout for different uses, we are the experts. It’s our job to pay attention to details that you may not notice, and this is why you’ll get great results every time. If you let us take care of it. We can do a lot, let us do it for you.

Here’s an example. Our client, the amazing horse photographer Lisa Cueman, was very excited to land a show in New York City this year. She had recently caught an earful from me about misusing the logo we did for her a few years ago. So she asked us to create some materials she could use to promote the show. Great idea, Lisa!

First, we designed a postcard for her, setting up the design concept….

Greensquare Tavern Show PC

Then we did an email announcement, translating it to HTML…

Greensquare Tavern Show Email

Third, we created an evite she could post on her website…

Greensquare Tavern Show Invitation


Lastly, we scaled it up into a sign she could post at the show, so everyone would know whose photographs were on the wall!

Greensquare Tavern Signage

You can see how the type and image treatment are consistent across all the various items. This is the way we visually brand an event, company, product or nonprofit. Easy peasy!

Here’s how the show turned out. If you’re in the city before the end of May, stop by and take a look. Her photos are stunning!

If you don’t know where the show is by now, either you need glasses or I need to do a better job 😉

Greensquare Tavern Show


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Infographic: The State of Small Business in 2013

The outlook of small business is “cautiously optimistic” according to recent survey by AWebber Communications. While we know firsthand growth feels sluggish and spending is tight, social media offers an inexpensive (FREE!) way to expand marketing outreach for small business and nonprofits. It takes time to cultivate your social media network, yes, but it’s increasingly becoming an integral piece of the marketing puzzle. The Direct Marketing Association also reports that every $1 spent on email marketing yield $40 in revenue.

What does that mean for you? 2013 is the year to become an expert in marketing your business online. When the economy comes back in fuller force, you’ll be ready to go.

Read the complete results of their survey and see what other small businesses are thinking here.

The State of Small Business in 2013

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When It Comes to Holiday eCards, KISS!

Tip for the season: when creating a holiday ecard to blast out to your mailing list, keep it simple! Your customers are also getting blasted from retailers, other vendors, and year-end fundraising campaigns. Stick with something visual and heartfelt, and be sure to add a personalized message if you can. Give them contact information, and be sure to link to your website, but avoid marketing speak. All moving toward strengthening your relationships. Save the sales pitch for a targeted sales campaign.

This is the ecard we just created for our client The Receivables Exchange. They sent it out individually through Outlook as well as mass distributing it via SalesForce.

Enjoy the holidays!

Holiday eCard Example

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