Greetings from Savannah, Georgia, on this St. Patrick’s Day! Savannah hosts a huge St. Pat’s celebration, expecting 300,000 people this year. Despite the rainy day, I can attest to the throngs of partiers in green hats! For fast facts in St. Pats, check out the “St. Patrick’s Day by the Numbers” infographic below, from thehistorychannel.com.
Tip for the season: when creating a holiday ecard to blast out to your mailing list, keep it simple! Your customers are also getting blasted from retailers, other vendors, and year-end fundraising campaigns. Stick with something visual and heartfelt, and be sure to add a personalized message if you can. Give them contact information, and be sure to link to your website, but avoid marketing speak. All moving toward strengthening your relationships. Save the sales pitch for a targeted sales campaign.
This is the ecard we just created for our client The Receivables Exchange. They sent it out individually through Outlook as well as mass distributing it via SalesForce.