Blog Archives

“What Is Branding?” by David Brier

Couldn’t have said it better myself! Enjoy…

Visit DBD International for more insights by this Fast Company blogger and brand innovator.

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Inspiration: 10 Great Business Card Ideas

Aren’t you so bored of your 3.5″ x 2″ 4-color business card? Well, let’s push it out of the rectangle! Print doesn’t get much attention in these days of the Interwebs and Facebooks, but there are a few places where putting the effort into something really unique is worth it. Especially if you actually hand your business card to another person, making it remarkable will make you memorable. Here are some inspiring examples. See more on the original post »

1. Make-up Artist

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Advertising Agency: OpusMúltipla, Curitiba, Brazil

2. Framing Company

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Advertising Agency: Piko, Moldova

3. Fitness Trainer

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Advertising Agency: Leo Burnett, Dubai, United Arab Emirates

4. Sommelier

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Caserne

5. Bike Technician

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Rethink Canada

6. Dentist

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7. Smoke Shop

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Advertising Agency: Bos, Toronto, Canada

8. Investment Representative

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Advertising Agency: Rethink Canada

9. Yoga Center

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10. Divorce Attorney

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The Workshop Workshop: “Facilitation by Design”

Facilitation by Design Workshop

This week I attended a workshop on…workshops. A part of AIGA‘s Design for Good initiative, “Facilitation by Design” was led by service design superstar Renna Al-Yassini of user experience firm Adaptive Path. With loads of experience under her belt leading diverse groups to successful solutions, Renna led us through her process of how to prepare and execute a productive collaborative session.

Workshops can help with…

…gathering information
…making decisions
…clarifying direction
…generating new ideas
…building consensus
…creating compromise
…making a plan
…gleaning knowledge
…engaging teams
…boosting morale

Why a Workshop?

Collaboration. Workshops (like designers!) are by nature collaborative. As opposed to a regular old sit-down meeting where people may discuss a topic, a workshop is designed to resolve a specific challenge question by engaging invested participants. Problem-solving is approached with pre-conceived activities designed to gain perspective from diverse participants. It’s the perspective of the participants that brings the most value to the session. Whether it’s designed for morale-building or to conceptualize improvements for the staff onboarding process, getting the right people in the room who can speak to the details of the problem and offer constructive insight toward a solution is key.

Problem-solving. Workshops solve problems, or at least one specific part of a bigger problem. They can be used to bring different community groups together for consensus-building and planning (like building a local dog park), or strategic planning for companies or nonprofit organizations. They can be used in the very beginnings of a project, such as the start of a new design initiative, or checking in on the progress of a longer-term project to see if the roadmap is on track. Or it can be used at the end of a project to set final deliverables and a launch plan.

Flexibility. The beauty of the workshop is its flexibility of application. Once you get that the collaboration can be designed to target any specific challenge question (that is, what do we want to accomplish by coming together?), you can see that it can be used to approach any business problem…or community or organizational challenge, for that matter. The problem can be big or small, involving many participants or just a few. Which brings us to…

Who Needs a Workshop?

Workshops are not limited to launching a new design initiative. Here are just a few examples of who can benefit from a workshop:

  • Nonprofit organizations for strategic planning
  • Banks for new line of business ideation
  • Community coalitions for creating a roadmap
  • Marketing departments for successful brand rollout
  • Corporate mergers for information gathering
  • HR departments for troubleshooting internal processes
  • Product development teams to review & refine product design

What’s your main business challenge right now? Maybe it’s time to reach out to an objective facilitator to create some structure and collaboration around tackling it.

For more information:

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Infographic: Apple vs. Google

A great side-by-side comparison of two technology giants by Great Business Schools. Interesting to see how they each to certain things more successfully, but both have also had their failures. Most striking is the difference in the perception of security between iOS and Android — Apple is winning that battle. Also, Apple apps makes almost five times the revenue of Google apps with one quarter of the market share! Personally, I am too invested in Apple products to switch. But I do wish the price point would come down a bit. So who do you think is winning?

Apple vs. Google

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Niice: In Search of Inspiration

The very best thing about the Internet? It’s so easy to find inspiration! When beginning a new project, I usually start clicking around to find inspiration around the ‘net. Well now it will be even easier with the launch of “Niice: A search engine with taste.” Instead of Googling a bunch of jimbo-jambo images and endless pages, this site actually curates content from other visual sites on the web. It’s beautiful, and robust…and a little too easy to go down the rabbit hole of endless clicking! If you click on an image, it takes you to the source site (of course), where there is tons more inspiration! Also, it’s always changing, so if you click on one of the sample searches below, yours will look different than mine!

Here are a few searches I just tested:

Niice search: "green"

“green”

Niice search: "kitty cat"

“kitty cat”

Niice search: "nature"

“nature”

Go ahead: try your own. And enjoy!

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