A fresh approach to greeting cards and social stationery for dog lovers.
I’m excited to finally share my big news with you! For the past few months, I’ve been working hard at starting up an exciting venture with my sister, renown dog photographer Amanda Jones, and my brother-in-law Chris Jones. Our new company, The Dog Studio, pairs Amanda’s stunning dog portraits with my enthusiasm for beautiful design to create contemporary stationery and cards — and eventually gifts and home items. Very soon we will be releasing products that dog lovers (and lovers of dog lovers) across America will go crazy for! We hope.
Ultimately, we want to influence the quality of dog imagery used on products everywhere. And make beautiful cards and gifts. Our goal is to create products that are unique, smart and beautiful while giving back to the dog community. For that, we have created a “Royalties to the Rescue” program that makes financial and product donations to groups that help shelter dogs.
Here’s an example of our cards…
The Dog Studio Greeting Cards
We will be launching to the resale trade in May at the National Stationery Show in New York City. In September we hope to launch our online store so everyone can buy one! Or two or twelve.
We hope you’ll come along for the ride! Learn more about it and how you can keep up with us at www.thedogstudio.com.
Green Jay Landscaping called me in need of some help refining their brand and identity design. While the company had been founded a year before, the logo their web design company had created didn’t quite hit the mark in reflecting their brand. While there are always budgetary concerns when starting up a new business, it’s important to get the brand and design straight right off the bat.
In any case, we kicked the project off with a Brand Workshop, then worked closely with the client to develop a Brand Frame that reflected the values and personality of the company. Then it was design time! We showed them five or so options for the logo and business card, but there was one clear winner, which reflected their approach to ecological landscaping the best.
New Business card
For me, 2013 was kind of a slog. But despite the challenges this year brought, we got to work on some very awesome projects. Here’s what stands out.
2013 brought responsive design and some really great WordPress themes that we designed for clients — seven total, five that have already launched.
Our local client Towne Crier Cafe opened in Beacon in October. We designed the new website in conjunction with the grand opening. Full site coming soon. View site »
Portland client MPowerOregon launched their new site in June. We also helped pull their logo and corporate identity together.
Branding & Identity Design: Alexander Project Services
What’s more fun than a branding and identity design project? One where we get to rename the company! This project also included a website (more WordPress), the proof of concept which drove our design. Read more about the project here »
New name, brand identity and website for Alexander Project Services (formerly BAF) in 2013.
Event Branding: Windows on Main Street 2013
This year was the 100th birthday for Beacon, and my town celebrated in style. We jumped on the bandwagon with Windows on Main Street and created a retro branding theme for the 2013 version of this annual community art event. The branding brought high visibility to the event!
Banner in the middle of Main Street announced our presence with authority!
Coasters were distributed in all the pubs through the summer to promote the event.
We even did a wee bit of advertising this year.
New Product Launch: MinderPet
This might have been my favorite project from 2013. It hit our sweet spot of combining product development, branding, and communications design. Read more about the project here »
And finally, a few new logos…
Why should we be so busy in August? We smooth over the summer doldrums by helping to put on a great community art project here in Beacon, Windows on Main Street. Each summer, several dozen artists install site-specific art in the retail storefront windows down Main Street. It’s quite an event — all sorts of different art projects. Get a load of past exhibitions on the website.
I’ve been helping organize and promote this project since 2009. Since we have no budget, of course I make all the materials as well. There seem to be more and more every year.
Each year we switch up the branding, breaking my own rule of consistency…but it is an art exhibition, a fun time to get creative. This year, the theme was aligned with Beacon’s 100th birthday: The Past, Present, and Future of Beacon. We got a little retro with the materials. Here’s the “Official Map” which will be handed out all along Main.
This will also be turned into huge banners posted in windows on each end of Main. Here’s a preview of what that will look like.
As a fun promotion, we also printed 2-sided coasters and distributed them to the bars and restaurants in town to hand out in July and August. Details about the Opening Party was also printed on them. Keepsakes!
We will also do a full color catalog of the exhibition after the work is installed this week. It’s not designed yet, but you can see last year’s catalog here.
If you’re in town, come to the Opening Party! It’s at Dream in Plastic, 177 Main Street, on Saturday night, August 10, 2013, 6-9pm. Good time guaranteed.
Sometimes I can’t believe how excited I get excited when I’m asked to design a brochure. It’s so rare these days! Most of the print we design is to be downloaded off the web and printed on an unknown laserjet printer somewhere in some office. So much for quality control! But when the client actually sends a piece we’ve designed to the printer, it’s a completely different experience. We get samples with that amazing off-print-press-smell, and it’s delicious.
The experience of riffling through a print brochure is completely different than clicking through a PDF or scrolling a website. We have the opportunity to captivate our audience, to draw them in through their senses. With the wonderful image assets and brand identity strength of Ecotrust, that was not hard to do with their organizational brochure.
Ecotrust Fresh Thinking Brochure Cover, Interior Spread
Here are a few more spreads to enjoy.