Blog Archives

Infographic: Apple vs. Google

A great side-by-side comparison of two technology giants by Great Business Schools. Interesting to see how they each to certain things more successfully, but both have also had their failures. Most striking is the difference in the perception of security between iOS and Android — Apple is winning that battle. Also, Apple apps makes almost five times the revenue of Google apps with one quarter of the market share! Personally, I am too invested in Apple products to switch. But I do wish the price point would come down a bit. So who do you think is winning?

Apple vs. Google

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The New First Aid Kit: Beautiful Union of Product Design and Graphic Design

It had to happen some time: the improvement of the first aid kit. Designer Kevin Harald Campean has reconceptualized an approach to the first aid kit that nails the intersection of form and function — the gold star of design. Everything is well organized into compartments and the iconographic approach makes it easy to get what’s inside at a glance. A huge improvement over the traditional mess that becomes a first aid kit over the years. An inspiration for re-thinking household items that we might take for granted.

Apparently orange is the new red!

The Redesigned First Aid Kit

Via The Dieline

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Brand Extension: A Morning Dose of Grumpy Cat?

Quick on the heels of the kittens and bacon infographic post is the news that a coffee drink honoring social media star-kitty Grumpy Cat is coming soon. Grumpy Cat’s brand and product managers claim:

“Grumpy Cat™ Grumppuccino™ iced coffee is a delicious and creamy blend of premium Arabica coffee and milk! It’s Awfully Good™”

Finally, social media will make it to the supermarket aisle. I don’t make this stuff up! See it for yourself.

2013-0730-Grumpy-Cat-Packaging

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New Product Launch: MinderPet

After about three years of hard work developing the brand and product line, our client Minder finally launched their first product, MinderPet. MinderPet is a document sorting and storage system that enables pet owners to keep track of their vet / breed / adoption / care / etc records and also helps them along with tips and guidance. The product is beautifully illustrated with professional photography by Amanda Jones (you know she’s my sister, right?). It comes with a binder with pre-set tabs, three file folders and informational inserts. I am really pleased with the way it turned out. MinderPet

MinderPet launched at SuperZoo, which is the pet industry trade show in Las Vegas, this week. In addition to designing the brand and the product, we pulled their booth together…

MinderPet Booth

…and designed the packaging and POS display…

MinderPet Packaging

…as well as the website, of course. MinderPet Website

MinderPet is the first in a series of excellent home and business organizing systems to come. The Minder sales team is tweeting and posting from the floor of the trade show if you want to follow their progress.

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